We are Changing and for the BETTER – Viralpep

Introduction

In the realm of social media management, the only constant is change. At Viralpep, we understand the challenges and demands that come with managing social media for brands and organizations. Our mission is to simplify this process, providing thousands of users with the tools they need to streamline their social media marketing efforts.

Simplifying Social Media Management

“Change is the only constant,” and at Viralpep, we understand the evolving landscape of social media management for brands and organizations. With a commitment to simplifying this demanding task, thousands of our users rely on Viralpep to streamline their social media marketing efforts.

Evolution in Action

We are constantly evolving, continually making adjustments, refining old features, and introducing new ones to ensure that our clients always receive the optimal experience with Viralpep. Today, we’re excited to announce a change that we’re implementing within our “Free Plan.”

Instead of offering 20 posts per month, we have adjusted it to 10 posts per month. However, it’s important to note that NOTHING ELSE has changed.

Why the Change?

You might be wondering, “Why reduce the number of free posts from 20 to 10? How does this benefit us? Is this not the kind of update we were expecting?”

We anticipate these questions, and we’re here to provide clarity.

By reducing the number of free posts to 10 per month, we’re making space for:

  • More Storage Space: Ensuring you have ample room to store your content and data.
  • More New Features: Introducing innovative tools and functionalities to enhance your social media marketing efforts.
  • Fewer Glitches: Improving the overall performance and reliability of our platform.
  • Secure and Speedy Services: Enhancing security measures and optimizing speed for a smoother user experience.

This adjustment allows us to strengthen Viralpep, ultimately delivering more value to YOU, our clients!

The Change: From 20 to 10 Posts per Month

You might be wondering, “Why reduce the number of free posts from 20 to 10? How does this benefit users?” Rest assured, we hear your concerns.

Embracing Change for Improvement

By reducing the free post limit, we’re making room for:

More Storage Space

More New Features

Fewer Glitches

Secure and Speedy Services

Adding Value for Our Clients

While it may seem like a step back, this adjustment allows us to bolster the capabilities of Viralpep, ensuring that our platform remains robust, reliable, and efficient. Ultimately, our goal is to deliver unparalleled value to you, our valued clients.

Conclusion

At Viralpep, we are committed to learning and growing alongside our clientele. Your support and partnership drive us forward, and for that, we extend our heartfelt gratitude. Together, we’ll continue to innovate and elevate the landscape of social media marketing.

What are social media tools?

Social media has transformed our lives – for the better, of course!

Sharing stories and reels with our friends and family and tagging them in relatable memes and posts has become a new way to stay in touch with each other. As of July 2021, there are 4.48 billion social media users worldwide, which means almost 57 percent of the total global population.

Isn’t that mind-boggling?

Surprisingly social media has proven to be a boon for brands worldwide. This blog will help us discover more about the top social media tools used by brands worldwide to succeed at their social media game and how you can take after them.

Before we reveal the social media tools, let’s revel in the process of social media campaigns.

The Latest Social Campaign Workflow

For a successful social media campaign, there is a streamlined process involving the following four steps.

Content Creation: Fresh, piping hot is how people like their tea, coffee, and CONTENT! From the text, creatives to the type – infographics, blog, posts, etc.

Content Publishing: You are creating content for people worldwide, and to get it out, you have to publish it on multiple platforms. Now to save you time, there are various quality content publishing tools available.

Listening & Response: Good content will get your audience to interact with you. Increased interaction equals increased engagement, and to keep it going, you have to keep up with the latest trends while maintaining the relevancy of the content intact.

Content Analytics: This is a crucial step that helps you analyze; what works and what doesn’t. Based on the results, you can devise your strategy.

Based on the workflow discussed above, we will discuss the best social media tools out there.

Useful Social Media Tools in 2021

1. Viralpep

It is the most preferred social media tool for automatic social media post scheduling. Viralpep is an advanced and cost-effective social marketing tool that helps your business to expand. The network provides user-oriented features that are easy to use and streamline the overall social media content scheduling process across various social media platforms.

Highlights –

  1. Manage your social media posts on multiple platforms – it supports Facebook, Instagram, LinkedIn, and Twitter.
  2. Allows you to add multiple images  in the post
  3. Similar features to the leading platforms in the market but at cost-effective prices.
  4. Smart editor to shorten the lengthy URL in the post.
  5. Timeline view so you can glance at all the scheduled posts in one view. You can easily edit, delete or update any posts.
  6. Posts can be drafted, edited, and scheduled right from inside Viralpep.
  7. They are always running discounts on the pricing, which is already pocket-friendly.

Pricing – Starts at $15/month

Free Trial – 15 Days

Free Plan – Yes

2. Google Trends

Google Trends is a search trend feature that determines how often a term is entered into Google’s search engine relative to the site’s cumulative search volume over a given period. It can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

Highlights –

  1. It allows you to search keywords and phrases based on location, which can benefit you in creating hashtags for posts and ads.
  2. Easy to modify search parameters.
  3. Provides you an In-depth analysis
  4. Easy to use user interface

Pricing – Free

Free Trial – It’s Free

Free Plan – It’s Free

3. Buzz Sumo

Apart from brainstorming content ideas, BuzzSumo helps you discover the best and trending content, engagement, and outreach opportunities throughout all social media platforms. You can find new keywords, the latest stories, customer queries, and the type of content succeeding.

Highlights –

  1. Let’s you find new media & publicity opportunities
  2. Do a full-blown backlink analysis
  3. Helps you turn media mentions into links
  4. You can customize and create a trending news feed
  5. Help you manage brand reputation & avert crises
  6. You can examine customer keywords and questions
  7. Get a rundown on new content ideas and best influencers
  8. You can conduct advanced content analysis, spot patterns and trends
  9. You can conduct an extensive competitor analysis

Pricing – Starts from $99/month

Free Trial – 30 Days

Free Plan – Yes

4. Canva

The most versatile social media tool out in the market is to create social media graphics. It has a plethora of stunning default templates, icons, and illustrations to choose from to make professional-looking graphics instantly. It has templates for all social media platforms, and it is easy as a breeze to use the same.

Highlights –

  1. Canva automatically saves all your designs itself.
  2. Direct sharing to social media channels.
  3. More than hundreds of templates and options to choose from for each design.
  4. Very easy to use, even for beginners.

Pricing – “Work” starts at $12.95/month

Free Trial – N/A

Free Plan – Yes

5. Hubspot

One of the best social media tools you can use to gauge your social media performance, allowing you to tie the same to your business and revenue growth. The best part is that even if you are using some other post-scheduling platform, you will still be able to get the reports regarding the success of your social media strategy across all platforms.

Highlights – 

  1. Free CRM that allows you to access information regarding contact behavior.
  2. Offers extensive graphs and visuals that break down the numbers by specific platform features – audience, session lengths, and impressions.
  3. All-in-one platform to check which marketing tactics are working best, their effect on your bottom line, and get insights on your social media campaigns ROI.

Pricing – Starts at $45/month

Free Trial – 14 Day Free Trial

Free Plan – Free Tool Available

6. Bitly

Just like its name, short and catchy, it shortens those lengthy and complicated URLs that you want to use in your social media posts.

Using lengthy links prohibits you from adding quality captions for platforms such as Twitter, where the character limit is up to 280 characters only. So, Bitly uses series of letters and numbers to make it short.

Highlights –

  1. Shorten the links you want to share
  2. It gathers audience statistics
  3. Helps track individual link analytics
  4. Collect insights on your performance
  5. It also gives you insights into your campaign performance
  6. Boosts your marketing efforts

Pricing – Starts at $29/month

Free Trial – N/A

Free Plan – Yes

Conclusion

The above list comprises some of the most useful, revered, and feature-rich social media tools. We would always recommend going for the free trial first before making the purchase. The trial phase can help you understand the pros and cons of what all these social media tools offer

When used effectively, these tools can transform your social media marketing experience and help you achieve your brand awareness and revenue growth goals.

Sharing stories and reels with our friends and family and tagging them in relatable memes and posts has become a new way to stay in touch with each other. As of July 2021, there are 4.48 billion social media users worldwide, which means almost 57 percent of the total global population.

Isn’t that mind-boggling?

Surprisingly social media has proven to be a boon for brands worldwide. This blog will help us discover more about the top social media tools used by brands worldwide to succeed at their social media game and how you can take after them.

Before we reveal the social media tools, let’s revel in the process of social media campaigns.

The Latest Social Campaign Workflow

For a successful social media campaign, there is a streamlined process involving the following four steps.

Content Creation: Fresh, piping hot is how people like their tea, coffee, and CONTENT! From the text, creatives to the type – infographics, blog, posts, etc.

Content Publishing: You are creating content for people worldwide, and to get it out, you have to publish it on multiple platforms. Now to save you time, there are various quality content publishing tools available.

Listening & Response: Good content will get your audience to interact with you. Increased interaction equals increased engagement, and to keep it going, you have to keep up with the latest trends while maintaining the relevancy of the content intact.

Content Analytics: This is a crucial step that helps you analyze; what works and what doesn’t. Based on the results, you can devise your strategy.

Based on the workflow discussed above, we will discuss the best social media tools out there.

Useful Social Media Tools in 2021

1. Viralpep

It is the most preferred social media tool for automatic social media post scheduling. Viralpep is an advanced and cost-effective social marketing tool that helps your business to expand. The network provides user-oriented features that are easy to use and streamline the overall social media content scheduling process across various social media platforms.

Highlights –

  1. Manage your social media posts on multiple platforms – it supports Facebook, Instagram, LinkedIn, and Twitter.
  2. Allows you to add multiple images  in the post
  3. Similar features to the leading platforms in the market but at cost-effective prices.
  4. Smart editor to shorten the lengthy URL in the post.
  5. Timeline view so you can glance at all the scheduled posts in one view. You can easily edit, delete or update any posts.
  6. Posts can be drafted, edited, and scheduled right from inside Viralpep.
  7. They are always running discounts on the pricing, which is already pocket-friendly.

Pricing – Starts at $15/month

Free Trial – 15 Days

Free Plan – Yes

2. Google Trends

Google Trends is a search trend feature that determines how often a term is entered into Google’s search engine relative to the site’s cumulative search volume over a given period. It can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

Highlights –

  1. It allows you to search keywords and phrases based on location, which can benefit you in creating hashtags for posts and ads.
  2. Easy to modify search parameters.
  3. Provides you an In-depth analysis
  4. Easy to use user interface

Pricing – Free

Free Trial – It’s Free

Free Plan – It’s Free

3. Buzz Sumo

Apart from brainstorming content ideas, BuzzSumo helps you discover the best and trending content, engagement, and outreach opportunities throughout all social media platforms. You can find new keywords, the latest stories, customer queries, and the type of content succeeding.

Highlights –

  1. Let’s you find new media & publicity opportunities
  2. Do a full-blown backlink analysis
  3. Helps you turn media mentions into links
  4. You can customize and create a trending news feed
  5. Help you manage brand reputation & avert crises
  6. You can examine customer keywords and questions
  7. Get a rundown on new content ideas and best influencers
  8. You can conduct advanced content analysis, spot patterns and trends
  9. You can conduct an extensive competitor analysis

Pricing – Starts from $99/month

Free Trial – 30 Days

Free Plan – Yes

4. Canva

The most versatile social media tool out in the market is to create social media graphics. It has a plethora of stunning default templates, icons, and illustrations to choose from to make professional-looking graphics instantly. It has templates for all social media platforms, and it is easy as a breeze to use the same.

Highlights –

  1. Canva automatically saves all your designs itself.
  2. Direct sharing to social media channels.
  3. More than hundreds of templates and options to choose from for each design.
  4. Very easy to use, even for beginners.

Pricing – “Work” starts at $12.95/month

Free Trial – N/A

Free Plan – Yes

5. Hubspot

One of the best social media tools you can use to gauge your social media performance, allowing you to tie the same to your business and revenue growth. The best part is that even if you are using some other post-scheduling platform, you will still be able to get the reports regarding the success of your social media strategy across all platforms.

Highlights – 

  1. Free CRM that allows you to access information regarding contact behavior.
  2. Offers extensive graphs and visuals that break down the numbers by specific platform features – audience, session lengths, and impressions.
  3. All-in-one platform to check which marketing tactics are working best, their effect on your bottom line, and get insights on your social media campaigns ROI.

Pricing – Starts at $45/month

Free Trial – 14 Day Free Trial

Free Plan – Free Tool Available

6. Bitly

Just like its name, short and catchy, it shortens those lengthy and complicated URLs that you want to use in your social media posts.

Using lengthy links prohibits you from adding quality captions for platforms such as Twitter, where the character limit is up to 280 characters only. So, Bitly uses series of letters and numbers to make it short.

Highlights –

  1. Shorten the links you want to share
  2. It gathers audience statistics
  3. Helps track individual link analytics
  4. Collect insights on your performance
  5. It also gives you insights into your campaign performance
  6. Boosts your marketing efforts

Pricing – Starts at $29/month

Free Trial – N/A

Free Plan – Yes

Conclusion

The above list comprises some of the most useful, revered, and feature-rich social media tools. We would always recommend going for the free trial first before making the purchase. The trial phase can help you understand the pros and cons of what all these social media tools offer

When used effectively, these tools can transform your social media marketing experience and help you achieve your brand awareness and revenue growth goals.

Social Media Management Tool for Businesses of All Sizes

In the digital age, an effective social media presence is essential for businesses looking to thrive and succeed. Whether you’re a small startup or a large corporation, managing multiple social media accounts can be a daunting task. This is where tools like Viralpep come into play, offering comprehensive solutions for businesses of all sizes to streamline their social media management processes.

Streamlining Social Media Management

Viralpep is a robust social media management tool designed to simplify the complexities of managing various social media platforms. With its user-friendly interface and powerful features, businesses can efficiently schedule posts, analyze performance metrics, engage with their audience, and much more, all from a single dashboard. One of the standout features of Viralpep is its intuitive scheduling capabilities. Businesses can plan and schedule posts across multiple platforms in advance, ensuring a consistent and timely presence online. Whether it’s Facebook, Twitter, LinkedIn, or Instagram, Viralpep makes it easy to create and schedule posts tailored to each platform’s unique audience and requirements.

Maximizing Efficiency with Automation

Automation is another key aspect of Viralpep that sets it apart from other social media management tools. By automating repetitive tasks such as post scheduling, content curation, and audience engagement, businesses can save valuable time and resources while maintaining an active and engaging social media presence. Viralpep’s advanced automation features allow users to set up predefined workflows and triggers, ensuring that their social media accounts remain active and relevant even when they’re not actively managing them. Whether it’s automatically reposting evergreen content, responding to customer inquiries, or monitoring brand mentions, Viralpep’s automation capabilities empower businesses to stay connected with their audience 24/7.

Comprehensive Analytics and Insights

Understanding how your social media efforts are performing is crucial for optimizing your strategy and achieving your business goals. Viralpep offers comprehensive social media analytics and insights that provide valuable data on engagement, reach, demographics, and more, allowing businesses to track their progress and make informed decisions. With Viralpep’s analytics dashboard, businesses can easily monitor key metrics such as likes, comments, shares, and click-through rates across all their social media channels. This valuable data can help identify trends, pinpoint areas for improvement, and measure the impact of your social media campaigns, ultimately leading to better outcomes and ROI.

Collaboration and Team Management

For businesses with multiple team members involved in their social media collaboration and team management are essential. Viralpep offers robust collaboration features that allow team members to collaborate effectively, share ideas, and coordinate their efforts seamlessly. With Viralpep’s team management tools, businesses can assign roles and permissions to team members, ensuring that everyone has the appropriate level of access and control. Whether it’s assigning tasks, reviewing drafts, or providing feedback, Viralpep’s collaboration features streamline the workflow and enhance productivity, enabling teams to work together efficiently towards common goals.

Conclusion: Empowering Businesses to Succeed on Social Media

In conclusion, Viralpep is a powerful social media management tool that caters to the needs of businesses of all sizes. With its intuitive interface, advanced features, and comprehensive analytics, Viralpep empowers businesses to streamline their social media efforts, maximize efficiency, and achieve their business objectives. Whether you’re a small startup looking to build brand awareness or a large corporation aiming to enhance customer engagement, Viralpep provides the tools and resources you need to succeed on social media. By simplifying the complexities of social media management and providing actionable insights, Viralpep helps businesses unlock their full potential and thrive in today’s competitive digital landscape.

Social Media Management Tool for Businesses of All Sizes

Know the Best Time to Post on Social Media

In the fast-paced world of social media, timing is everything. Whether you’re a small business, an influencer, or a brand aiming to maximize your online presence, understanding the optimal times to post can significantly impact your reach and engagement. With platforms like Facebook, Instagram, Twitter, and LinkedIn constantly evolving, it’s essential to stay updated on the latest trends and insights to ensure your content reaches the right audience at the right time. Fortunately, tools like Viralpep can help you navigate this dynamic landscape and unlock the full potential of your social media strategy.

Why Timing Matters

Before delving into the specifics of when to post on different social media platforms, let’s first understand why timing matters. The timing of your posts can influence various factors, including:

1. Audience Activity 

Different demographic groups and target audiences are active on social media at different times of the day. By posting when your audience is most engaged, you increase the likelihood of your content being seen and interacted with.

2. Algorithmic Factors

Many social media platforms utilize algorithms to determine which content appears on users’ feeds. Posting at strategic times can help your content gain traction and visibility within these algorithms, increasing its chances of reaching a wider audience.

3. Competition: 

With countless brands and individuals vying for attention on social media, timing can be a competitive advantage. Posting when there is less competition for attention can help your content stand out and capture the audience’s interest.

4. Time Zones: 

If your target audience spans multiple time zones, posting at the right time ensures that your content is visible to users regardless of their geographical location.

The Best Times to Post on Different Platforms

While there is no one-size-fits-all approach to determining the best posting times, several studies and insights can help guide your strategy. Let’s explore the optimal posting times for some of the most popular social media platforms:

1. Facebook

Facebook remains one of the largest and most influential social media platforms, with billions of active users worldwide. According to research, the best times to post on Facebook are:

  • Weekdays: 9:00 AM to 3:00 PM
  • Wednesday: 11:00 AM and 1:00 PM

2. Instagram

With its visually-driven content and engaged user base, Instagram is a powerhouse for brands and influencers alike. The best times to post on Instagram are:

  • Weekdays: 11:00 AM to 1:00 PM
  • Wednesday: 11:00 AM and Friday: 10:00 AM to 11:00 AM

3. Twitter

Twitter’s fast-paced nature makes timing especially critical for maximizing engagement. The best times to tweet on Twitter are:

  • Weekdays: 9:00 AM to 11:00 AM
  • Wednesday and Friday: 9:00 AM

4. LinkedIn

As a professional networking platform, LinkedIn’s optimal posting times cater to a business-oriented audience. The best times to post on LinkedIn are:

  • Weekdays: 8:00 AM to 10:00 AM and 12:00 PM to 1:00 PM
  • Tuesday: 10:00 AM to 11:00 AM

How Viralpep Can Help

Now that you understand the importance of timing your social media posts let’s explore how Viralpep can streamline and enhance your social media scheduling process. Viralpep is a comprehensive social media management tool designed to empower businesses and individuals to manage their social media presence effectively. Here’s how it can benefit you:

1. Automated Scheduling

Viralpep allows you to schedule your posts in advance, ensuring that your content is published at the optimal times without manual intervention. By automating your scheduling process, you can save time and focus on creating compelling content.

2. Analytics and Insights

Viralpep provides valuable social media analytics and insights into your social media performance, including engagement metrics, audience demographics, and post reach. By leveraging these insights, you can refine your posting strategy and optimize your content for better results.

3. Multi-Platform Support

Whether you’re managing multiple accounts or targeting different platforms, Viralpep supports a wide range of social media networks, including Facebook, Instagram, Twitter, LinkedIn, and more. With Viralpep, you can streamline your social media management across various platforms from a single dashboard.

4. Collaboration Features 

For teams and agencies, Viralpep offers social media collaboration tool that enable seamless communication and workflow management. From assigning tasks to reviewing content drafts, Viralpep facilitates collaboration among team members, ensuring that everyone is aligned and productive.

Conclusion

In conclusion, knowing the best time to post on social media is essential for maximizing your reach, engagement, and overall effectiveness. By understanding your audience’s behavior, leveraging data-driven insights, and utilizing tools like Viralpep, you can optimize your social media strategy and achieve your marketing goals. Whether you’re a seasoned marketer or just starting, mastering the art of timing can elevate your social media presence and drive meaningful results. So, embrace the power of timing, experiment with different posting schedules, and watch your social media efforts soar to new heights with Viralpep by your side.

social media management tool

Be One Step Ahead with Social Media Scheduling – You Can Thank Us Later

In today’s fast-paced digital landscape, staying ahead of the game is essential for any business or brand aiming to make an impact. With the prevalence of social media platforms as primary channels for reaching and engaging with audiences, effective social media management has become a cornerstone of success. However, managing multiple social media accounts simultaneously can be overwhelming and time-consuming. That’s where social media scheduling tools like ViralPep come in, offering a solution to streamline and optimize your social media presence.

The Power of Social Media Scheduling

Time Efficiency

One of the most significant advantages of using a social media scheduling tool like ViralPep is the time it saves. Instead of logging in and out of various platforms multiple times a day to post content, users can schedule their posts in advance, freeing up valuable time to focus on other aspects of their business. Whether you’re a solopreneur or part of a larger marketing team, this time-saving feature can significantly increase productivity and efficiency.

Consistency

Consistency is key when it comes to social media marketing. Regular posting helps maintain audience engagement, keeps your brand top of mind, and signals reliability and professionalism. However, manually posting content at optimal times throughout the day can be challenging, especially if you have a global audience or operate in different time zones. With ViralPep’s scheduling capabilities, you can ensure a consistent posting schedule without being tethered to your devices 24/7.

Strategic Planning

Effective social media marketing requires strategic planning and execution. With ViralPep, users can plan their content calendar in advance, allowing for strategic campaigns, promotions, and themed posts. By aligning your social media efforts with your overall marketing strategy, you can maximize engagement, drive traffic to your website, and ultimately, achieve your business objectives.

Features and Benefits of ViralPep

Multi-Platform Compatibility

ViralPep supports all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. This versatility allows users to manage all their social media accounts from a single dashboard, streamlining their workflow and ensuring consistent branding and messaging across channels.

Advanced Scheduling Options

ViralPep offers a range of scheduling options to suit every need. From scheduling individual posts for specific dates and times to creating recurring schedules for ongoing campaigns, users have the flexibility to customize their posting strategy according to their unique requirements. Additionally, ViralPep’s intuitive interface makes it easy to view and manage scheduled posts, ensuring smooth execution and minimal errors.

Analytics and Insights

Understanding how your social media posts are performing is essential for optimizing your strategy and maximizing ROI. With ViralPep’s built-in social media analytics and reporting tools, users can track key metrics such as engagement, reach, and click-through rates across all their social media accounts. This data-driven approach enables informed decision-making and allows users to identify trends, measure the effectiveness of their content, and make adjustments as needed.

Collaboration and Team Management

For businesses with multiple team members involved in social media management, collaboration and communication are crucial. ViralPep offers robust collaboration features, allowing users to invite team members, assign roles and permissions, and collaborate on social media content creation and scheduling. With built-in approval workflows and centralized communication channels, teams can work together seamlessly to execute their social media strategy effectively.

Conclusion: Simplify Your Social Media Strategy with ViralPep

In an increasingly competitive digital landscape, staying ahead of the curve is essential for business success. With ViralPep’s comprehensive suite of social media scheduling tools, users can streamline their workflow, maintain consistency, and achieve their marketing objectives with ease. Whether you’re a small business owner, a social media manager, or part of a marketing team, ViralPep offers the features and functionality you need to take your social media presence to the next level. So why wait? Join the thousands of satisfied users who have already discovered the power of ViralPep and take your social media strategy to new heights today!

Post effortlessly on social media with viralpep

How to Go Global with Your Social Media Marketing

If your company operates internationally, you need to know how to effectively reach a global market with your social media marketing. First, you must develop an international social media campaign and make sure you are posting content on the appropriate social media networks for the countries you desire to reach.

First of all, conduct a social media audience research to ensure you know whom your content is targeting and map out the most effective social media strategy to reach that audience. Keep in mind that you may need to have your content translated into another language or languages. Since there are many tools and services available for translation, consider which can best work for you.

Next, get insights into different social media platforms of respective countries whose population you wish to reach. It is important because the popularity of different social media platforms varies from country to country. You’d want to ensure that you are using the most effective one. Furthermore, keep yourself aware of the differences and the cultural nuances to avoid embarrassing – or disastrous – gaffes.

Global social media marketing

Your social media marketing will only be effective if you are addressing what is relevant to people in the countries you are targeting. Do your research to find out if the country uses social media that primarily seeks out content via videos, music, text or casual blogs. Understanding global vs. local social media is critical: Make sure your content addresses the needs of people in the specific country you are targeting, and be aware of events in the country that might affect your service (i.e, any recent economic situations or turmoil such as hurricanes, etc.) While some of your content may be broad and global in nature, much of your content should be specific to the local area.

Social media management

By periodically evaluating your social media presence, you can determine whether a specific social media platform still suits your business, whether it is the appropriate platform to deliver your content to your target audience in a given country, and whether it is meeting your need for brand engagement globally. It may be time to alter your preferences or priorities for certain social media platforms in favor of others. Your international content needs to be widely distributed over social media, depending on the appropriate social media platforms in the countries you wish to reach with your message.

Social media scheduling

Savvy business owners prefer to use a social media content scheduling tool to ensure their message gets out on a regular basis, published at the appropriate time and in the correct time zone of the targeted countries. Using such a tool frees business owners from managing the time to consistently and effectively post global content across social media platforms in the most consistent way. Shop around and compare pricing and plans of various social media scheduling options to find the best one for you. It’s the easiest way to effectively manage all of the social channels for your international content, and effectively achieve the global social media marketing you desire for your company.

manage your social media marketing with viralpep

Social Media Marketing – How to Write Meaningful and Clickable Content?

Content marketing is a hot topic these days, and it is important for every business to know what it is and how to use it to its advantage. Combine that with a social media marketing strategy, and you have the ingredients for greater recognition and presence in the digital sphere and, ultimately, for increased financial success as you draw more customers.

What is content marketing?

Content marketing is the process of sharing content (blogs, videos, and social media posts) relevant to your services or products online. This is basically done to stimulate the interest of your target audience in your products or services and increase your virtual credibility, which gradually leads to conversion.

Hence, giving serious consideration to what you want to convey about your business and how you can best present it to your potential customers, is essential. Will your content be delivered only in text, or will there be photos and videos as well? Will you be telling a story or pitching the unique advantages of the services/products you are selling? Next, make sure that your content is clickable.

What is clickable content?

To ensure that potential customers click on your posted content, it must be of value to them and speak to them directly. Does your content start with a headline or a title that draws readers in? That is the very first element required to engage readers, as there is plenty of competition out there, and a reader’s first impression is critical.

This may sound too obvious, but content should be written in a simple, direct style, in the active voice. No overblown, flowery descriptions or “big words” are necessary, much less desirable. Keep the content straightforward, clear and concise, as that is the best way to speak to readers.

Don’t give everything away in the first couple of sentences. Make your content intriguing and insightful with enough information to give readers a thorough understanding of your business/services/products.

Use social media networks

Create your content with specific social media platforms in mind. The kind of content you post on Facebook will be different in style than what you post on LinkedIn or Twitter, of course, so be mindful of style (and length!) of your posts.

Social media content marketing is critical to attracting new business. Make sure your content is shareable, as research has found that the majority of clicks on any post typically come from friends and connections. Make it easy for followers to share your content.

Once you have determined what your content will be and how your brand and/or message are to be presented, then it is time to work on the best way to get your message out to your desired audience.

Consider using a social media content scheduling tool to manage and consistently post your content on the platforms you prefer. This is the most cost-effective and efficient way for you to get your message out in a timely, accurate manner, and it takes the burden off of your daily schedule. Search for the plans that best suit your needs and your budget, and you’re off to a great start!

manage your social media marketing with viralpep

How to Give Your Social Media Marketing Meaning

In today’s digital landscape, social media marketing has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive sales. However, amidst the noise and clutter of social media platforms, it’s easy for marketing efforts to get lost in the shuffle. To truly stand out and make a meaningful impact, businesses need to approach their social media marketing with purpose and intention. Today, we have platforms like Popular Pays that help brands collaborate with influencers and create content that resonates. But in this blog post particularly, we’ll explore how you can give your social media marketing meaning, with a focus on utilizing Viralpep to amplify your efforts.

Understanding the Importance of Meaningful Social Media Marketing

Before diving into strategies, it’s essential to understand why meaningful social media marketing matters. In a sea of content, users are constantly bombarded with messages vying for their attention. To cut through the noise and capture their interest, brands must offer something of value – whether it’s entertaining, informative, or emotionally resonant content. Meaningful social media marketing goes beyond simply promoting products or services. It’s about fostering genuine connections with your audience, establishing trust and credibility, and ultimately driving engagement and loyalty. When done right, meaningful marketing can lead to long-term relationships with customers and advocates who champion your brand.

Leveraging ViralPep for Meaningful Social Media Marketing

ViralPep is a powerful social media management platform designed to streamline your marketing efforts and maximize your reach. With a suite of features tailored to enhance engagement and drive results, ViralPep is the perfect tool for giving your social media marketing meaning. Here’s how you can leverage ViralPep to elevate your strategy:

1. Audience Insights

Understanding your audience is crucial for creating meaningful content that resonates with them. ViralPep provides valuable insights into your audience demographics, interests, and behavior, allowing you to tailor your content to their preferences. By crafting messages that speak directly to your audience’s needs and interests, you can forge deeper connections and drive engagement.

2. Content Planning and Scheduling

Consistency is key in social media marketing, but finding the time to consistently post can be challenging. With ViralPep’s intuitive content planning and social media scheduling tools, you can easily map out your content calendar and schedule posts in advance. This ensures a steady stream of meaningful content that keeps your audience engaged without overwhelming them.

3. Engaging Visuals

In today’s visually-driven social media landscape, compelling visuals are essential for capturing attention and conveying your message effectively. ViralPep offers a range of tools for creating eye-catching visuals, from customizable templates to built-in image editing features. By incorporating captivating visuals into your posts, you can make a memorable impression and increase engagement with your audience.

4. Analytics and Performance Tracking

Measuring the impact of your social media efforts is essential for optimizing your strategy and maximizing results. ViralPep provides comprehensive social media analytics tool and performance tracking tools that allow you to monitor key metrics such as reach, engagement, and conversions. By analyzing these insights, you can identify what’s working well and make data-driven decisions to improve your strategy over time.

Conclusion

Meaningful social media marketing is about more than just likes and shares – it’s about creating genuine connections with your audience and delivering value that resonates. By leveraging the powerful features of ViralPep, you can elevate your social media strategy and give your marketing efforts the meaning they deserve. From audience insights to content planning and analytics, ViralPep empowers you to connect with your audience in meaningful ways and drive real results for your business.

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How To Manage Multiple Social Media Accounts

How much time do you spend on average switching between Facebook, Instagram, LinkedIn, Google, and other social media tools? Don’t you think that it would be more beneficial to align all of them on a single platform and accommodate the time spent on them to something more productive? Well, yes. An average person spends 11 minutes an hour switching between social media platforms. However, managing social media accounts for a cause makes one do the same thing two to three times for the sake of making it to the audience present on every different platform. This consumes much more time as compared to those 11 minutes. With the advancement in technology and the launch of social media management tools, handling all of your social media accounts at once has become easier. Here’s how:

All-in-one

Social media management tools help people connect to all the major networks, i.e. Facebook, Twitter, LinkedIn, Google+ and more using a dashboard. All the accounts are linked to the tool and are simultaneously managed using single window.

Plan, organize and deliver

Social media tools help people save time by enabling them to post their content for distinct social media platforms in a click.

Support

Social media tools are equipped with features as follows:

  • GIF
  • Hashtags
  • Link Previews
  • Video share
  • Bulk image sharing
  • Mobile application to work on-the-go

Team management

Collaborate with your team more productively using social media management tools. These tools allow the administration to manage social media easily by working with hierarchies and accepted work flow as well as control the content posted by anyone in the team.

Scheduled publishing

This is the best way a business can manage its important postings on different social media accounts at the peak hours when the traffic on social media is highest. These tools enable social media manager to schedule the upcoming posts and get them posted at the right time.

Cost-effective

Managing your social media accounts with social media tools is not as expensive as you think of it. In fact, much less than setting up a team for the same task.

Conclusion

Forget the old school methods of managing multiple social accounts. Employ the contemporary technologies that are designed keeping in mind the contemporary difficulties. Boost your productivity with Viralpep for we are equipped with what you need to manage multiple social media accounts efficiently. If you don’t believe us try our 15 days-free package and experience our top-notch service yourself.

social media marketing efforts

How To Create A Social Media Marketing Plan From Scratch

In this modernized and technology-oriented world, social media is the only best platform to market your business for good gains. However, building a marketing plan on a social media platform may seem like a rock climbing on the highest mountain for a newbie hiker. Building up your marketing plan for social media from scratch may seem thrilling and overwhelming at the same time.
Here is how you can create a social media marketing plan from scratch for your business.

Opt for your social media platform

The quantity of platforms does not affect your marketing strategy; one can even work with a single social media platform. But what you must consider while selecting that perfect platform for your business is your target market. What is your target market? Aged population, rural community, men, women, kids or others. And choose the channel that best suits your business nature.

Let’s take the example of personal branding. Assuming you are a business coach, first of all, you need to understand your target audience and your personal branding goals. Along with this, you need to know the relevance of the platform, which you can understand by analyzing your competitors. In this way, you can opt for your targeted social media platform, which is beneficial for you.

The type of content you use

Consider your resources. This involves analyzing which resources you are going to incorporate.
If you are going to use quality content (SEO optimized content with informative and persuasive visuals), then Twitter and Facebook will do well for you. On the contrary, if you are going to incorporate images and videos to market your business, you can pull great traffic from Pinterest, Instagram, and YouTube.

Fill up your profile professionally

When building a marketing plan from scratch, filling your profile with relevant and authentic information about your business plays a crucial role in its marketing. This involves focusing on two aspects: text (bio) and visuals.

Visuals

Ensure that your profile pictures and cover are fit to convey your brand story and its unique selling point! They must be relevant to your business, well, and good, if you put your logo as the profile and cover photo.
If you are managing numerous social media platforms, try making their profile photos similar to each other.

Text:

Show your audience your achievements
Be prompt in responding to questions from customers
Use simple language

Work on your marketing tone

Tone is a very significant element of your marketing campaign. Your tone compels your customers to dive into your brand. Its importance is perceived when you take up marketing through social media platforms like YouTube.
Try incorporating a tone of your customers’ desires. To develop a perfect tone consider the following questions:

What is your targeted audience?
If your brand was a person, what kind of personality would it have?
What is your brand to a customer? (A coach, friend, teacher, dad, etc.)
Opt for strong adjectives for the qualities your brand has
Are there any companies that have a similar personality to yours? Why are they related?
How do you want your customers to think about your company?

Posting strategy

Posting strategy focuses on two steps

Step 01: a suitable medium

Analyze the media you should incorporate in marketing your brand or business.
For instance, if your business includes selling cellphones, laptops, DSLRs, or something more similar to which not everyone is familiar from the technical aspect, you must use a video to market such a product. As the video will help you to explain its features in detail with visual effects.
Moreover, if your brand is selling clothes, pictures would be best to market such a product line.
Let us say, you are running a writing agency, and your service is content writing. Here, a quality content describing your services, in brief, would be a source of gaining great traffic.

Step 02: how often should you post? And when to post?

This depends upon the nature of your business. Whether it is seasonal or runs around the year. For instance, you are running a travel agency offering best vacation packages, the right time to market your business is during summer and winter vacations.
However, if your business is not seasonal, you can market it on a daily basis with a following average rate for best results.

  • Instagram Stories – Eight to 16 Stories, twice per week
  • Facebook – Once or twice per day
  • Twitter – Three to ten times per day
  • Instagram – Once or twice per day
  • Pinterest – Five to ten times per day
  • LinkedIn – Once or twice per day
  • Snapchat – Five to 20 times per week

Automate and engage

Last but not the least – automate your postings on distinct platforms by using a social media management tool and be prompt at engaging with your customers. Automating the content allows to schedule the posts at the hours when traffic is at its peak, giving you maximum reach. Viralpep is one of the most affordable tools that can help you save time and expand your reach with its varied features.

So, work on your social media marketing plan and get ready to take up the social media platforms by storm!

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