Author: Jay Mehta

Using social media to brace up the image of your brand through marketing on various social media platforms is one of the newest and best ways to gather audience virtually. Just the way our human relations cannot wander a long way without trust and confidence; the seller and buyers’ relationship cannot cover a long way without credibility. It takes significant efforts on the part of a brand to maintain trust in its customer by nurturing them satisfactory services. Social media is one of the easily accessible platforms to build a reliable image among your customers, but many brands fall apart at this. Let’s spill beans on some tried and tested ways to achieve the consumers’ trust.

Communicating

Communication is the key. Like we do in our strategic relations: we interact with each other to maintain the trust and confidence element between the two, the same concept can be applied on brands. A brand should be proactive on social media since the majority finds it convenient to discover and discuss the details of any product line with their friends on social media. A brand can manage its social media page and post all their offers in a visually appealing and persuasive way. This will help in injecting the trust element among prospective consumers as well as encourage customer loyalty from the existing clientele.

Quick and responsive customer care service

A brand can develop prompt and responsive customer care service through social media. This is one of the best things brands can do. It will merely involve managing a social media page exhibiting your offers and products and the opportunity for customers to avail the services through online order placements. Also, a brand should put some efforts in responding quickly to customers who have queries. This will generate a trust and care element between both, implying customers to realize that the brand cares for its customer satisfaction.

Intimacy

Social media helps brands to build their trusted image among consumers. Intimacy implies establishment of a connection between the consumers and your brand personality. This involves making your customers comfortable with your brand, making them realize that it is someone as a person tweeting and posting on social media in the name of your brand. The paradigm of brand intimacy serves to keep the consumer base indulged in the brand. Have you seen how people share their box-opening or first glance experience of any product on social media? That’s because they have a connection with the brand and this is due to the established intimacy.

Admit your mistakes

To err is human and to correct is divine! The next time your brand is exposed on social media by an aggressive customer who had a bad experience with your product or service, instead of deleting his opinion, try catering him publicly with an apology and compensation if possible. This helps in developing trust in your viewers.

Valuable content

Using SEO friendly content, a brand can make its content visible to many. This will also help to bring constant engagement from the target audience as they will see the brand’s name again and again. It will make the brand’s social media tremendously more accessible and attract significant virtual visits.

V-logging

V-logging is another way to build trust among your customers. As through V-logging, you can effectively assist your customers the right way to use your product. For instance, if your brand is selling a laptop, a v-log on YouTube will help your customers to know about all the detailed features of the relevant model before or after purchasing.

Building trust among your consumers and viewers is a big deal. Work on the above-mentioned points and see your credibility building game going significantly up. Social Media is actually a weapon, use it wisely!

Facebook started as a prominent medium for users to connect with their near and dear ones. It has grown to become one of the biggest platforms for marketing. Today, marketing on Facebook is leveraged by many businesses to keep their products in front of billions of potential customers. Some brands are setting aside thousands of dollars for paid Facebook marketing because they believe Facebook’s organic reach is nearing its benefit limit.

But is that really the case? Or is everyone so focused on paid marketing that they no longer even consider Facebook organic marketing to promote their products? There are some key reasons why brands should indeed concentrate on organic Facebook Marketing. Here are some of them:

Marketing at Zero Cost

Organic marketing on Facebook is free. From creating a business profile to posting content on it, everything is absolutely free. You may, however, have to pay for the content production. Also, if you want one of the third-party social media monitoring tools to keep an eye on your page/profile performance, you will have to pay for that as well.

Boost in Facebook Engagement

A Facebook post with great content but with paid reach may not fetch you high engagement compared to a post with organic reach. No matter how precise your targeting, a certain percentage of people won’t engage with your post. However, the people who follow your page will be a primary and constant audience for you. When your followers see your post, they may either like it, comment on it or share it, thereby increasing its reach.

Freedom to Re-Post Anything and Everything

With paid marketing on Facebook, there are rules related to old posts that do not apply to Facebook organic marketing. Businesses can take any vintage (yet relevant) post and upload it again. The same post will reach old and new followers.

Reach Audience at the Right Time

While your boosted post can reach the feed of your target audience at any time, organic marketing on Facebook lets you post your content at a time when your audience is quite active. You can find data about audience activity on your business page and then post your content accordingly.

Stay Consistent

If you are a social media manager or a social media expert, you know that consistency is the key when it comes to social media marketing. That’s one of the reasons why you make a content calendar. Even when you have the exact same target for boosting, your post doesn’t reach the exact same audience. But with Facebook organic reach, if your first post has reached someone organically, chances are good that your other posts will reach the same person again. And if that person engaged with your first posts, there is a greater likelihood of him or her engaging with your content again.

Wrapping Up

Facebook Marketing is now a tricky business. While there is a “Pay to Play” option, it is also possible to strategically make the most of Facebook’s organic reach and boost your business profile, audience reach, and potential customer base without spending a dime.

But is that really the case? Or is everyone so focused on paid marketing that they no longer even consider Facebook organic marketing to promote their products? There are some key reasons why brands should indeed concentrate on organic Facebook Marketing. Here are some of them:

Marketing at Zero Cost

Organic marketing on Facebook is free. From creating a business profile to posting content on it, everything is absolutely free. You may, however, have to pay for the content production. Also, if you want one of the third-party social media monitoring tools to keep an eye on your page/profile performance, you will have to pay for that as well.

Boost in Facebook Engagement

A Facebook post with great content but with paid reach may not fetch you high engagement compared to a post with organic reach. No matter how precise your targeting, a certain percentage of people won’t engage with your post. However, the people who follow your page will be a primary and constant audience for you. When your followers see your post, they may either like it, comment on it or share it, thereby increasing its reach.

Freedom to Re-Post Anything and Everything

With paid marketing on Facebook, there are rules related to old posts that do not apply to Facebook organic marketing. Businesses can take any vintage (yet relevant) post and upload it again. The same post will reach old and new followers.

Reach Audience at the Right Time

While your boosted post can reach the feed of your target audience at any time, organic marketing on Facebook lets you post your content at a time when your audience is quite active. You can find data about audience activity on your business page and then post your content accordingly.

Stay Consistent

If you are a social media manager or a social media expert, you know that consistency is the key when it comes to social media marketing. That’s one of the reasons why you make a content calendar. Even when you have the exact same target for boosting, your post doesn’t reach the exact same audience. But with Facebook organic reach, if your first post has reached someone organically, chances are good that your other posts will reach the same person again. And if that person engaged with your first posts, there is a greater likelihood of him or her engaging with your content again.

Wrapping Up

Facebook Marketing is now a tricky business. While there is a “Pay to Play” option, it is also possible to strategically make the most of Facebook’s organic reach and boost your business profile, audience reach, and potential customer base without spending a dime.

Liking brand posts, watching videos, sharing updates and clicking links when following a profile or page on Facebook all count as Facebook “engagement.” This engagement is an imperative part of every Facebook marketing strategy as it drives traffic, boosts sales, increases brand visibility and boosts brand popularity. Here are some simple ways to achieve greater engagement on Facebook:

Choose the Right Time to Post

Leverage the insights offered by Facebook to find out the time when a majority of your audience is online, and post at that time. If you have an international audience, use the schedule feature of Facebook to post your content according to time zone. You can even use a social media marketing tool to schedule your post.

Add Value to Your Followers’ Lives

To increase Facebook engagement, always share valuable content on your page. Ensure that whatever you share helps your target audience, such as by solving their problems or offering information or a solution they may need.

Use Attractive Visuals

There is already clutter on the Facebook feed of your target audience. Your content will get lost in all of that unless it is appealing and eye-catching. Use a creative and attractive image along with your content to boost engagement.

Dedicated Facebook Engagement Posts

Engagement posts can contain a question, quiz, giveaway or a contest. These elements encourage the target audience to interact with your post and engage with your brand. You can also ask users to tag their friends and acquaintances for greater reach.

Experiment with Post Length

The length of the post influences the engagement rate. While Facebook offers a limit of 60,000 characters for status updates, obviously you won’t post anything that long. Keep experimenting with the post length. Pay attention to what works best for the audience.

Post Videos

Videos are an integral part of Facebook marketing, so producing and posting them from time to time will keep the audience engaged and entertained. Test different themes, such as inspirational, humorous, emotional, etc., and see what works best. Vary the duration of videos as well.

Be Part of Open and Closed Groups

Social Media Management is not only about managing your profile and brand page. It is also about taking care of various open/closed groups and communities. Be part of relevant groups and keep posting your brand-related content in them. You can even come up with your own groups and communities for ‘shout-outs’ of your brands, products or services.

To Sum Up

Engagement on Facebook is indispensable for a brand to stay in the mind of its target audience. With the strategies mentioned here, you will be on your way to significantly increasing Facebook engagement without having to spend a fortune.

In order to derive the maximum benefits from using social media, the social media manager, who typically wears many hats and juggles various roles – campaign manager, marketer, customer service representative – is under a lot of pressure. It must be every social media manager’s wish to have an assistant to get them through the day without so much stress. Well, what if there is such an assistant? Social media software is the missing piece in your workload. Its automated functions will help you execute your work more effectively, save you time, and let you manage your social media accounts with ease.

Social Media Software

Social media software streamlines the process of managing the social media channels and makes brand marketing easier. It boosts team collaboration, which makes it a valuable tool for large organisations with complex structures. It’s no surprise that social media software – also known as social media marketing software and social media management software – is extremely popular among businesses that do their marketing on social media platforms. Successful businesses know the best practice in selecting social media software: First, asking what is the purpose for buying the software, and second, asking if the software will suit your needs. Overall, however, there are certain key features you should consider when buying a social media tool for your small or large business.

5 Essential Features

1. Social Platform Integration

Keeping up with all the social accounts across different platforms is a big challenge. That’s why it’s important to have the feature that integrates different social platforms and allows you to manage all of them from one place. Viralpep offers a dashboard that integrates your social profiles from popular platforms – Twitter, Facebook, Instagram, Pinterest, Google+ and LinkedIn. This allows you to manage your social media presence across major platforms from one place.

2. Content Scheduling

It is important to design and curate your social media posts beforehand and to publish it at peak hours when traffic is highest. Since it is not always possible to manually publish the content during those peak hours, one of the must-have features of your social media software is scheduling. It allows you to publish the post when your audience is most likely to see it (without having to post manually). Viralpep allows you to easily schedule your posts on all the major platforms.

3. Team Collaboration

Bringing your entire team on the same page is of also of utmost importance. No social media manager works alone, and to avoid complications, your social media software must have the option of team collaboration. Using Viralpep, you can smoothly and efficiently manage your social media team. Assign accounts to each team member so that they understand and are clear about their responsibilities. This boosts efficiency and eliminates confusion.

4. Mobile Optimisation

Mobile devices are handy and much more accessible than a laptop when you work on-the-go. Also, it isn’t always necessary to carry a laptop when you are traveling. Considering this, it is an added advantage to have a social media software that supports your mobile device. Viralpep works equally seamlessly with mobile devices and computers. And, you can stay updated with your social media activities even when you are not working.

5. Tool Integration

Your social media software should not only be your scheduling or posting tool, it should also offer a combination of features that makes it perfect for all of your social media needs. Viralpep offers features that work seamlessly together, and thus makes it your one-stop solution. You can shorten your URL, schedule your content, keep a check on your social posts and do much more with Viralpep.

Conclusion:

Don’t limit yourself to creating and posting content separately on each social media channel, when you can invest your time and efforts more efficiently. Switch to the best social media monitoring tool — Viralpep- to market, manage and multiply your business online.

Businesses that consider digital marketing as an imperative for their branding and sales efforts reach a point where it becomes indispensable to invest in a social media management tool. However, many may refrain from doing so. If you are still wondering about whether to invest in a social media tool, it’s time to consider the benefits more carefully:

Manage Multiple Social Accounts

When it comes to social media for business, there are multiple posts and accounts that need to be created for better visibility. However, dealing with various credentials and separately logging in to each of the accounts can become quite cumbersome. With a social media management tool, you can connect and manage all the accounts from one place. In fact, you can even choose the content you wish to post on different social media platforms using their dashboard.

Bring Your Team Under One Umbrella

Whether dealing witha large account or multiple small accounts, it can get a bit confusing when working in a team. You may face issues like multiple replies to the same message, or depending on other team members to publish the post. As a social media manager, it is essential to make sure your team is on the same page as you. Streamlining work and responsibility becomes easier using a social media tool. Everyone stays clear on his or her own responsibilities, and the process is simpler and mor effective and eliminates repetition. Social media monitoring is also easier with such an organised process.

Schedule Posts

Documenting plans and strategies, as well as goals you wish to achieve is crucial. However, you may be surprised to learn that only 32 percent of marketers document their strategy. In order to prepare your marketing strategy ahead of time and present the content when it is ready to go, you need a tool to help you schedule for the various social platforms you use. A social media management tool can do all of this and reduce the amount of time you would spend posting manually – and ensure that you don’t forget to post anything.

Boost Social Accountability

We all know the chaos that occurs on social media when inappropriate content is posted on an account without the manager’s knowledge. Nothing is more distressing. Here’s the good news – a social media management tool adds multiple tiers of permission that allows only trusted employees to post the content (with your consent) on social media accounts. And if by chance anyone were to post inappropriate content, you can check who posted it and quickly handle the situation.

Know Your Return on Investment

The analytics that you get from social media platforms help you optimize your strategy. However, to know your return on investment, you can leverage the social media dashboard, which shows the Key Performance Indicators (KPI). With these, you can see and understand how your efforts are improving the bottom line. On the whole, with a social media management tool, you can easily calculate your ROI.

To Sum Up

It’s now pretty clear that Social Media Management for business is no longer an option. What was once considered a passing fad is now a boon for businesses and brands. It is necessary to effectively manage social media accounts with modern social media scheduling tools and leave behind the out-of-date strategies that fall short of maximizing your efforts.

Manage Multiple Social Accounts

When it comes to social media for business, there are multiple posts and accounts that need to be created for better visibility. However, dealing with various credentials and separately logging in to each of the accounts can become quite cumbersome. With a social media management tool, you can connect and manage all the accounts from one place. In fact, you can even choose the content you wish to post on different social media platforms using their dashboard.

Bring Your Team Under One Umbrella

Whether dealing witha large account or multiple small accounts, it can get a bit confusing when working in a team. You may face issues like multiple replies to the same message, or depending on other team members to publish the post. As a social media manager, it is essential to make sure your team is on the same page as you. Streamlining work and responsibility becomes easier using a social media tool. Everyone stays clear on his or her own responsibilities, and the process is simpler and mor effective and eliminates repetition. Social media monitoring is also easier with such an organised process.

Schedule Posts

Documenting plans and strategies, as well as goals you wish to achieve is crucial. However, you may be surprised to learn that only 32 percent of marketers document their strategy. In order to prepare your marketing strategy ahead of time and present the content when it is ready to go, you need a tool to help you schedule for the various social platforms you use. A social media management tool can do all of this and reduce the amount of time you would spend posting manually – and ensure that you don’t forget to post anything.

Boost Social Accountability

We all know the chaos that occurs on social media when inappropriate content is posted on an account without the manager’s knowledge. Nothing is more distressing. Here’s the good news – a social media management tool adds multiple tiers of permission that allows only trusted employees to post the content (with your consent) on social media accounts. And if by chance anyone were to post inappropriate content, you can check who posted it and quickly handle the situation.

Know Your Return on Investment

The analytics that you get from social media platforms help you optimize your strategy. However, to know your return on investment, you can leverage the social media dashboard, which shows the Key Performance Indicators (KPI). With these, you can see and understand how your efforts are improving the bottom line. On the whole, with a social media management tool, you can easily calculate your ROI.

To Sum Up

It’s now pretty clear that Social Media Management for business is no longer an option. What was once considered a passing fad is now a boon for businesses and brands. It is necessary to effectively manage social media accounts with modern social media scheduling tools and leave behind the out-of-date strategies that fall short of maximizing your efforts.

‘Social media management tool’ is a phrase that has gained popularity at an exponential rate. And why shouldn’t it? After all, it encourages the business to expand on various social platform, which is the trend these days. But are you using the right tool for managing your social profiles? Have you ever realized the number of compromises you make subconsciously while using the social management tool? For instance, waiting for the team to resolve your queries, losing hours in finding the data important to you and others. Is your answer a resounding no to the first and yes to the second question? Well, here is the ideal solution – ‘Viralpep’. Check out what makes Viralpep an amazing social media scheduling and posting tool for your business.

1. Your Destination for Cheapest Plans

Do you often replace the word ‘costly’ with ‘investment’ to justify the heavy expenditure you incur for marketing and managing your business? If your answer is affirmative, it’s about time for you to abandon this habit and look beyond the perception you have framed about the unavailability of cheap plans for managing your social media profiles. Below is an image consisting of plans provided by Viralpep:

Viralpep is almost synonymous with free social media management tool. It provides the most competitive plans online without you having to compromise on the efficiency attribute. So, manage social media accounts without splurging anymore.

2. Displays only What’s Important

Ever faced a situation where you paid for a particular plan and received a web of confusing data which make your social media dashboard all messy, leaving the important content out of your sight? Annoying. Isn’t it? With Viralpep, this situation won’t ever arise. We believe in the maxim – ‘Time is Money’ and provide only what is and what might be essential for you. This ultimately helps you to save your time by finding what you are looking for without any fuss.

3. Easy to understand & Easier to use

Is your social media tool giving you a hard time with its perplexing features? It is high time you switch to another tool. Life is complicated enough, don’t let the social media posting tool add to your complications. Using Viralpep is indeed easier done than said. Manage multiple social media accounts of your business single-handed without any help of the outsider.

It is extremely easy to understand the structure and easier to use the features of Viralpep like posting and scheduling. You can also check the status of your post:

In case, you face any trouble, our training program will set you clear on everything.

4. Stays with you 24×7

Landed in the midst of some glitch in your social management scheduling tool and received a delayed or no reply from the support team? That’s the last thing you’d want while on an important social media mission for your business. Stay immune to this problem by choosing Viralpep. Our support team is available 24×7 for our users.

Need an instant reply with a solution? Opt for a live chat and share your concerns. You can also email your queries.

5. IT background to Look after You

Don’t exhaust yourself by waiting for the technical assistance from your tool’s support team that hardly arrives on time! In this fast-paced world, waiting has become a thing of past. Technical or non-technical, our Viralpep team will guide you seamlessly to solve the issues you are facing. Social media management is unquestionably important but choosing the right tool is an essential attribute that ensures the success of your hard-worked social media strategy. So, see to it that you make the right choice by picking Viralpep as your strategy executing platform.

In this era of digitalization, it is hard to believe there ever existed a time when social media didn’t serve as the cynosure of our professional and personal life. Social media is the best platform to boost your business and learn the market trends. It is accurately quoted by CEO and editor-in-chief of Foodable, Paul Barron – “I use social media as an idea generator, trend mapper and strategic compass for all our online business ventures.” While the majority of conventional brick and mortar businesses have entered the field of digital marketing to create their online presence, it still can’t be said if they are making an optimum use of the social media platforms. It is not an unprecedented fact how B2B and B2C businesses have gained the potential customers with the correct social media marketing tactics. There are many social media management tools (some of them even free) available to use it to your benefit. But then how do you use it to target the right audience and attract just the right customers? This blog will not only answer all your queries but also help you gain the confidence in framing a smart social media marketing strategy.

1. Choose your Social Media Network

First things first. The strategies you form and social media channel you choose ultimately depend on the type of business you want to promote. So, is it business to business or business to clients? The next thing you need to fix your attention on is to choose a suitable social media platform for your business. According to ebizmba, the 5 most popular networking sites of 2017 are Facebook, Youtube, Twitter, Instagram and LinkedIn.

• Facebook: With the active user base of more than 1.59 billion, you can easily reach your target audience. This is rated as the most popular social media platform. According to Facebook, more than 50 million small businesses use Facebook pages to reach their target audience.
• Youtube: Youtube official blog reports 1.5 billion monthly active users. This is the potent platform for the businesses. It has launched various video tools and allows live streaming as well.
• Twitter: It has over 328 million active users and is the best platform to share real-time news, images, and contents. The images you use for your content play an important part in boosting your brand image.
• Instagram: This platform is ideal for the one whose business include visuals majorly. This includes businesses who are involved in food or fashion industry, are artists, authors, filmmakers, etc. who can attract their customers with the mere images or videos.
• LinkedIn: It is an ideal network for professionals and B2B networking. The platform has over 106 million monthly active users helping you reach worldwide with your strong content.

You can try mastering one social media platform at a time and then move on to another. Because every time you post your social media campaign across different channels, you need to modify it even though your purpose remains the same. If not, you might get into some serious trouble.

2. Streamline Your Target Customers

To develop an effective strategy for social media marketing, you need to be sure of your audience. Your success in social media marketing entirely depends upon targeting potential customers. To streamline your target customers, you have to understand the customers first. And for this, it is important to build the buyer persona. Ask yourself 5 W’s, namely who,what, when, where, and why. The questions can be:

• Who: Who are your present customers?, Who do you want to sell your services and products to?
• What: What is the background of your customer?
• When: When do the customers buy your products or services?
• Where: Where do your customers live?
• Why: Why do they buy your services (or your competitors service)?

These questions will help you understand your buyer persona and ultimately help you focus on your potential customers.

3. Stay Clear on Your Goal

There are basically two goals that make the businesses choose social media marketing – creating Brand Awareness or Conversions. To pursue any of this, it requires patience and hard work. Determine your goal and don’t forget it merely because you are not getting sufficient likes or followers. They fall secondary to everything, and many businesses have failed with such social media tactics. Content plays an important role in social media marketing and has a direct influence on your business. Although, initially you won’t get much traffic on your page, so you can pay for diverting the traffic. And gradually switch to creating organic traffic when your business has flourished its social media presence.

4. Convert your Business into Brand with Effective Content

The ultimate goal of any business using social media marketing is to convert it to a brand, enhancing its goodwill in the market. This is a time-consuming task and demands a consistent hardship. The easiest way to pursue this goal, is by creating engaging and informative content on your channel, consistently. Provide your audience the story ideas and leads that have nothing to do with your business but are useful to them. You can also follow the one-in-seven rule. This means posting one content related to your products/services and the other seven being informative. This will help you build a relationship with them. As quoted precisely by Gary Vaynerchuk, an American serial entrepreneur and four-time New York Times bestselling author – “Saying hello doesn’t have an ROI. It’s about building relationship.” This will help you gain their confidence and become their trusted source. The word-of-mouth, as you know, plays an important role in social media marketing. Even a single share of your post will help you gain many potential followers. You can also engage your followers personally by answering their queries in the comments, replying to them in messages, asking conversation-starter questions or by holding a question and answer session.

5. Content Scheduling

Once you are done with all the aforementioned things, the last but not the least task is content scheduling. It is important to plan the specific interval or time frame between two contents being posted on your social media channel. Why is it so important? To begin with, if you upload the content way too frequently, it will lose all the charm even if it is fascinating. Because let’s face it, no one has significant time to spare and too many notifications from your end will only confirm your entry in their bad books. Alternatively, if you are too irregular, you will be forgotten. Because there are many other competitors fighting for your client’s attention. To avoid such problems, prepare a monthly plan of social media postings. You can also take help of free social media scheduling tools that are available online. They will help you in making this complex task simple. Social media marketing might seem a complex structure, but once you are on it, it will all become much clearer and simpler. Be sure to focus on right audience and create an informative content, and you can rest assured about your success.