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Understanding Instagram Algorithm Update: Boost for Original Content

Learn about Instagram's latest algorithm update and its impact on reposted and aggregator content. Discover how this change aims to boost original content.
Jay Mehta

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Understanding Instagram Algorithm Update


Instagram is set to roll out a major algorithm update in the summer of 2024 that will reshape the way content is prioritized and distributed on the platform. This upcoming change is crucial for both users and businesses, as it will significantly impact how content is seen and engaged with by audiences. For those involved in Instagram marketing and content creation, understanding these changes in advance is essential to maintain and grow their presence on the platform.

Impact on Reposted Content

One of the most significant changes anticipated with this update is how the algorithm will treat reposted content. Instagram plans to prioritize original content over reposts, meaning that profiles frequently sharing reposted material may see a decrease in their reach and engagement.

To maintain visibility while reposting content, users can adopt strategies such as adding unique commentary, creating original captions, or combining reposts with original content. This approach not only aligns with the algorithm’s preference for originality but also provides additional value to the audience.

Aggregator Content and Reach

Aggregator accounts, which curate and share content from various sources, will also be affected by the upcoming algorithm update. These profiles might experience a reduction in reach since the new algorithm de-emphasizes non-original content.

Profiles relying on aggregator content can explore alternatives such as creating more original posts or partnering with content creators to produce exclusive material. Diversifying content strategies will be key to maintaining and growing reach under the new algorithm.

Boost for Original Content

The update is set to bring significant advantages for profiles that post original content. Original creators are likely to see increased reach and visibility, as the algorithm will favor unique and fresh content.

To leverage these changes, creators should focus on producing high-quality, engaging content. Utilizing Instagram scheduling tools can help maintain a consistent posting schedule, which is crucial for keeping the audience engaged. Additionally, experimenting with different Instagram post ideas, such as behind-the-scenes content, user-generated content, and interactive posts, can optimize engagement and make the most of the algorithm’s new priorities.

Strategies for Adapting

Adapting to the new algorithm involves several key strategies:

  1. Create Unique Content: Enhance social media content creation by crafting original, engaging, and shareable posts.
  2. Engage with Your Audience: Foster interaction through comments, DMs, and live sessions.
  3. Utilize Instagram Features: Take advantage of Stories, Reels, and IGTV to diversify content.
  4. Plan Ahead: Use social media scheduling tools to ensure a steady flow of content.

By focusing on these strategies, users can align their content with the algorithm’s preferences and enhance their visibility on the platform.

User Experience and Engagement

The algorithm changes are designed to improve user experience by prioritizing high-quality, relevant content. This means that users are likely to see more engaging and useful posts in their feed, enhancing their overall experience on Instagram.

To maintain engagement despite potential changes in reach, content creators should focus on building genuine connections with their audience. This can be achieved through interactive content, such as polls, Q&A sessions, and live videos, which encourage direct interaction and build a loyal following.

Long-term Implications

In the long term, this algorithm update signals Instagram’s commitment to fostering a platform rich in original and engaging content. Future updates may continue to emphasize these values, making it important for content creators to stay ahead of trends.

Predictions for future trends include a continued focus on video content, especially short-form videos like Reels, and an increase in interactive and immersive content experiences. Staying adaptable and informed about these trends will be crucial for long-term success on Instagram.


Instagram’s major algorithm update, set for summer 2024, marks a significant shift towards prioritizing original content. Adam Mosseri (Head of Instagram) created a reel to chat about the upcoming changes. For users and businesses alike, understanding and adapting to these changes in advance is crucial. By focusing on creating unique, high-quality content and engaging with their audience, users can navigate these changes successfully. Staying informed and flexible will be key to thriving in the ever-evolving landscape of Instagram marketing.

Keep experimenting with new Instagram post ideas and using tools like Viralpep to optimize your content strategy and ensure your presence remains strong on the platform. There’s never been a better time to show up consistently with high-quality original content on social media!

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