Why Invest in Social Media for Brand Marketing?

19 Jun 2019

Why Invest in Social Media for Brand Marketing?

As a business owner, by now you are certainly aware of the need for social media marketing. To underscore the benefits of investing in social media for brand marketing, online site socialmediatoday.com says, “For the vast majority of organizations, having a social media presence can, if nothing else, add a level of credibility and legitimacy, and boost exposure potential and brand awareness. But there’s a lot more to it than that.”

Socialmediatoday.com cites information from Three Girl Media on the importance of investing in social media, including: It is cost-effective, it complements advertising and it provides authenticity, as well as helps search engine optimization.

Nearly 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent say they have increased traffic, according to data posted in December 2018 by Small Business Trends.

The award-winning hub of more than two million entrepreneurs, business owners and social media experts cites data to underscore that “marketing on Twitter is a short and sweet way to convert customers.” Promoted tweets boost offline sales nearly 30 percent, according to Small Business Trends, and 72 percent of brand followers are likely to buy in the future. As of 2018, there were 369 million monthly active Twitter users, according to Statisa. Twitter, then, is a key platform for social media for business.

Also, a recent survey shows that social media presence on Facebook produced the best ROI, according to 8 percent of social media marketers worldwide. As of June 2018, Facebook had 1.5 billion daily active users and 2.2 billion monthly active users, according to statistics provided by Facebook. Thus, Facebook marketing is a great tool for brand awareness.

These facts are not surprising, given that 2.7 billion people, or 37 percent of the world’s population, are active on social networks. Therefore, it should come as no surprise that social media posts provide the best opportunity for people to find your web content and click through to your site.

Businesses that are not making the most of social media platforms are missing out on a huge potential audience. Many businesses now rely on a social media management tool to manage their social media marketing campaigns and enhance their brand awareness.

Whatever platforms businesses use, it’s critical to have access to the right social media marketing tool to track, analyze and optimize the engagement and effectiveness of social media marketing. Experts point out that social media marketing is the most cost-effective way to market a business online and raise brand awareness. This is the way prosperous businesses create excitement around and promote interest in their brand and inexpensively share the “news” about their product and/or business.