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Boost Your Social Media Reach with Scheduling Tool

Jay Mehta

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If you are a business owner or a marketer looking to maximize profits, consider boosting your social media reach using specific scheduling tools.

Social media is an essential part of any successful marketing strategy. Similarly, social media scheduling tools help businesses stay active by maintaining their presence and ensuring their posts reach the right audience at the right time.

This article will explore the top 5 ultimate social media scheduling tools to help boost your business and maximize its social media reach.

Definition of social media scheduling tools and why they are important

Social media scheduling tools are essential for businesses and organizations looking to optimize their presence on social media. These tools provide a way to manage and schedule social media posts and publish content.

Businesses can better control when and how often their posts are shared, making it easier for them to stay active on social media. Some popular social media scheduling tools include Hootsuite, Viralpep, Buffer,SproutSocial and Sendible.

Why are these tools so important?

Social media scheduling tools are important because they help users save time and ensure their content is posted at optimal times for maximum reach and engagement. With scheduling tools, users can plan their social media content and be sure it is published at the right time.

Furthermore, they offer social media analytics, allowing businesses to measure their performance and compare it against other competitors in the industry. These tools also help users track the performance of their content and gain valuable insights about their social media followers.

These insights help users make better decisions about the kind of content they should create and understand the interests of their audience. The beauty of these social media scheduling tools is that they can help users manage multiple accounts in one place, making it easy to keep track of all their social media activity.

These tools benefit businesses in identifying potential areas of improvement, taking necessary steps to amend their strategies, and ensuring their posts reach their targetted audience.When your audience loves your content and appreciates its quality, they will always weigh the value that it delivers.

Overview of why businesses and organizations need to consider using them

Do businesses and organizations benefit from using social media scheduling tools?

The answer is YES.

Business owners and marketers know that social media is a powerful platform for building brand awareness, increasing traffic, and boosting profits. Managing multiple accounts and staying active can take time and effort.

Social media management tools allow businesses to automate their content scheduling and ensure their posts reach the right audience at the right time. Scheduling tools are capable of helping businesses maximize the impact of their social media campaigns.

Scheduling tools also provide insights into user engagement and help businesses track their performance. With the right scheduling tools, businesses can save time, stay organized, and engage with followers.

By taking advantage of these tools, businesses can more effectively reach their goals and increase their profits.

Benefits of Using Social Media Scheduling Tools

Benefits of using social media scheduling tools

Social media scheduling tools are an invaluable asset for businesses and individuals alike. They allow users to plan their social media posts and content, making staying on top of their social media presence easier.

Scheduling tools help users optimize their content to reach the most people and increase engagement. They also save users time, as the tools automate the tedious process of manually scheduling posts.

Scheduling tools also provide detailed analytics, so users can track the success of their posts and adjust their strategy accordingly. In short, social media scheduling tools are incredibly useful for anyone looking to maximize their social media presence. Let us discuss a few of the benefits.

  1. Automation of content scheduling

    One of the primary benefits of using social media scheduling tools is the automation of content scheduling. With a scheduling tool, businesses can automate the scheduling process of posting content at predetermined times, giving them more control over their social media presence.

    This automation helps ensure that posts are consistent, reach the desired audience, and share content at optimal times. Additionally, with a scheduling tool, businesses can measure their campaigns’ success and track post-analytics to identify improvement areas.

    Scheduling tools also make it easier for businesses to manage their social media accounts from one window.Using social media scheduling tools can help businesses create automated postings. Well-managed and well-designed campaigns allow businesses to target specific audiences.

    This convenience allows businesses to respond to customers quickly, fostering positive relationships between customers and brands. Furthermore, scheduling tools allow businesses to promote specific content during peak hours when people are likelier to engage with it.

    Businesses can increase engagement rates and visibility on social media platforms by targeting specific audiences and utilizing specific hashtags.

  2. Time-saving advantages

    Social media scheduling tools provide businesses and organizations with time-saving advantages that can help them maximize their profits and reach.

    Scheduling tools can automate sharing posts on multiple platforms at once. These tools free up your valuable time, allowing you to focus on other important tasks. Scheduling tools can also create a content calendar to schedule posts in advance, allowing business owners and marketers to plan and save time.

    Additionally, some scheduling tools offer analytics, so businesses and organizations can easily track their post engagement and success. By using scheduling tools, businesses can spend less time on social media management and more time focusing on growing their business.

  3. Effective management of campaigns

    Social media scheduling tools can help businesses manage their campaigns more effectively and efficiently. These tools allow businesses to easily create and schedule campaigns and track them across multiple social media channels. With this increased control, businesses can better monitor their campaigns, measure performance, and make timely adjustments to ensure their efforts succeed.

    Well-managed, well-designed campaigns allow businesses to target specific audiences. Using social media scheduling tools can help businesses create automated postings.

    Furthermore, scheduling tools can help save time and money by helping businesses schedule content in advance and take advantage of peak times.

  4. Increased engagement

    The right social media scheduling tools can increase customer engagement and help you decide the Best Time to post on Social Media ensuring your business reaches more people. Content scheduling helps you plan and post on specific days and times to maximize the impact of your posts.

Best Time to Post on Social Media

A social media scheduler can use its logic and intelligence to decide when to post your content allowing the maximum number of people to see it. Scheduling your posts ensures that your messages are timely and relevant. The scheduling feature also leverages the peak time slots when users are more likely to engage with your content.

You can also ensure you always have something to post – no more scrambling for something to share when it’s time for a post. Scheduling tools also help you save time by allowing you to create a library of pre-written posts so that all you have to do is select which one to use when the time comes.

Popular Social Media Scheduling Tools: Comparisons like




Strike a conversation with Viralpep – an easy-to-use and cost-effective all-in-one social media publishing platform. While considering publishing and scheduling needs, Viralpep delivers performance for individuals and teams.

Easy and effective team collaboration with Viralpep.

Manage your content creation more efficiently by reviewing, approving, or rejecting social media postings based on predefined hierarchies.

Simple and affordable social media management platform.

Get stunning reports with just a few clicks. Viralpep makes it effortless to plan, organize, and deliver social media content to multiple social networks.

Special features that Viralpep offers

  • Post to multiple platforms
  • Post scheduling
  • Multiple media
  • Hashtag support
  • Connect to multiple pages
  • Social Media (balance) character count
  • URL shortener
  • Timeline view
  • Analytics report
  • Video share
  • Manage team




As one of the most popular scheduling tools in the social media industry, Buffer constantly builds products that help its customers promote their businesses online and build their brands. As part of its commitment to doing things differently, Buffer has built a workplace that is one of the most fulfilling in the industry.

Special features that Buffer offers are

  • An exhaustive social media feed
  • The free plan allows access to their planning and publishing tools, landing page builder and AI assistant.
  • Smooth integration with Twitter, Facebook, Instagram, LinkedIn, and Pinterest
  • Published posts can be re-buffered by users
  • Curation of content using RSS feeds available
  • Visually appealing calendar


Sprout Social


The straightforward publishing and scheduling capabilities of Sprout Social expedite the social media management process, allowing teams to focus on improving the strategy and communicating with their customers successfully.

With Sprout Social, publishing obstacles are never an issue. Sprout Social gives you the freedom and capabilities to schedule and publish social posts without manually logging in and out of native platforms.

Sprout Social offers special features

  • Quick integration with social media platforms.
  • Create engaging content for the audience.
  • Optimize results with automated publishing.
  • Optimize social strategy with automated collaboration tools.
  • Collaborative content calendar for teams.




Hootsuite, an industry leader, is the world’s first social media management platform. Hootsuite has added a new dimension to how people use social media to meet their scheduling and publishing needs.

Hootsuite offers marketers social media tools built to simplify their marketing efforts, accelerate sales, streamline services, and deliver exceptional customer experience.

Hootsuite features list

  • Create great content and save 50% of the time.
  • Great engagement features to keep your customer happy.
  • Best brand monitoring features.
  • With the social media analytics feature, you know where to improve.
  • Get more from ads for every dollar spent.




Sendible is a remarkable platform that facilitates the enhancement and administration of various brands on social media, simplifying the procedures from strategizing to team collaboration and customer interaction.

Sendible empowers you to handle numerous promotional initiatives and customize content for each social media channel. This tool is primarily intended for agencies and corporates with larger teams.

Sendible features list

  • Social listening
  • Content calendar
  • An integrated social media inbox
  • Reports tailored to your needs
  • Collaborative team efforts
  • Publish on social media easily
  • Bulk scheduling and RSS feeds are available
  • Generating leads through social CRM

Considerations When Choosing a Social Media Scheduling Tool

Remember a few key considerations when choosing the appropriate social media scheduling tool. First and foremost, you should look at the tool’s functionalities and features and how they fit into your existing social media marketing strategy. Secondly, you need to consider the cost of the tool and whether or not it is worth investing in for your business or organization.

Next, you must analyze if the tool is easy to use. Can your employees use it with basic training, or must they undergo complex training? Does the vendor conduct webinars regularly to explain the new features?

Can your employees troubleshoot simple problems? Lastly, consider the available support options and ensure they meet your needs. What is their turnaround time? Is the support free or chargeable? These are some of the questions to be addressed.

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  1. Functionality and Features

    Depending on your particular goals for using a social media scheduling tool, there may be certain features that you need to have to be successful. For instance, some tools may offer the ability to customize post times or schedule posts in advance, while others may offer additional analytics or reporting options.

    Ensure you carefully consider which features and functionalities are essential for your business or organization.

  2. Cost

    The cost of a social media scheduling tool can vary greatly depending on the features that it offers and its popularity. Generally, the more features and benefits the tool provides, the higher the cost. However, when considering cost, it is important to look at the overall value that the tool can provide for your business or organization.

  3. Ease of use

    One important factor to consider when choosing a social media scheduling tool is the ease of use. If you’re a novice to this type of software, finding a straightforward one is worth the effort.

    Look for tools that have a user-friendly interface and offer tutorials or help sections if you need help. A good social media scheduling tool should gel seamlessly with your existing systems. This way, you can save your day from manually transferring data or managing multiple accounts – it can all be done in one place!

  4. Support

    It is also important to consider what kind of support the tool offers before deciding. Some tools may offer customer service through email or phone, while others may only provide online tutorials and FAQs. It is important to ensure that you are comfortable with the level of support provided by the tool before making a purchase.

    Additionally, many tools come with automated functions such as hashtag tracking and analytics so you can stay up-to-date with trends and measure success. To get started, decide which tool is best for your needs – some are designed to manage multiple accounts simultaneously, while others focus on just one platform at a time – and then compare costs and features.

Related Blog How to Create a Social Media Calendar for Your Small Business?

Finally, set up a budget for the software and create a schedule of posting times to take advantage of potential opportunities to engage with customers or increase brand awareness. With the right combination of resources and effort, you can set yourself up for success in boosting your social media reach!

By considering all of these considerations, you can make an informed decision about which social media scheduling tool will work best for your business or organization. With the right tool, you can maximize your social media reach and start seeing results quickly.


From the above discussion, you will agree that social media scheduling tools are invaluable for businesses and organizations, helping maximize their reach and engagement on social media. Scheduling tools can help businesses stay active by managing their social media presence and ensuring their posts reach the right audience at the right time.

They also provide valuable insights into posts’ performance and allow businesses to modify their approach easily. These tools allow businesses to maximize their reach, engage with customers, and drive more sales.

As more businesses and organizations enter the digital world, using social media scheduling tools is becoming increasingly important. These tools can help businesses reach a larger audience, increase engagement, and maximize profits.

With the right tools, businesses can easily manage their social media presence and establish their brand. These scheduling tools ensure the right people see their posts at the right time. Investing in the right tools is a smart move. These tools are an asset for businesses looking to succeed in today’s digital space.

For the ultimate solution in social media scheduling tools, look no further. With Viralpep, you can maximize your business reach. Ensure proper engagement on social media, and gain valuable insights into post-performance.

Sign up for Viralpep today and start reaping the rewards of a more organized, simplified, and successful social media strategy.


These tools help to track analytics and performance, provide insights into audience behavior, highlight areas needing improvement, and guide in generating more targeted content for better results.

  1. What are the benefits of using a social media scheduling tool?

    Social media scheduling tools come with a host of benefits. They are designed to save time and maximize efficiency by automating the posting process. These tools also allow you to plan and schedule your posts to be published at the best times to capture maximum engagement.

  2. How can I optimize my scheduled social media posts for the best results?

    To optimize your scheduled social media posts:

    1. Study your audience’s behavior to decide the best time to post.
    2. Use engaging visuals and compelling captions to capture their attention.
    3. Use relevant hashtags to increase visibility, and post consistently to maintain engagement.
    4. Watch your metrics, modify your strategy, and maximize your success rate.

    Testing and measuring your performance vs. efforts is the best way to optimize social media marketing. You can increase engagement with appropriate content and drive more sales.

  3. How can I manage multiple accounts with a social media scheduling tool?

    To manage multiple accounts with a social media scheduling tool, you must consider the following steps:

    1. Choose a social media scheduling tool of your choice. Confirm if it supports accessing multiple SM accounts.
    2. Use your credentials to login to your social media account. Upon successful login, connect the social platform to your social media scheduling tool.
    3. Determine a scheduling procedure for each connected social media account. Define content, frequency and time for each social media account.
    4. You may create a post of your choice. Upload creatives from your desktop or laptop and add content to your post. Mention relevant hashtags for the post and click on Save.
    5. Once your posts are ready, you can append a schedule for each post based on the SM platform where you wish to publish them.
  4. How do I determine when to post content on social media using a scheduling tool?

    The best way to determine when to post content on social media using a scheduling tool is to analyze your audience’s behavior and engagement patterns.

    Use social media analytics tools to identify the optimal posting times for each platform based on your audience’s demographics, location, day of the week, and time of year.

    Different regions worldwide have access to different social media platforms at various times during the day. Experiment with posting at different times and track engagement metrics to determine the most effective posting schedule.

  5. What analytics can I access when using a social media scheduling tool?

    When using a social media scheduling tool, you can access analytics such as engagement rates, reach, impressions, clicks, and follower growth. Some tools may also provide demographic data, top-performing posts, and competitor analysis.

    These analytics can help you better understand the effectiveness of your posts and how to improve them. They also enable you to measure the impact of different strategies, such as posting at certain times or using specific types of content to attract the audience.

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